Adding fresh content is important. But, there’s too much pressure to post everyday. Some personal blog evaluation in the last week has reminded me that good blog content is about quality not quantity. And, it’s not all about me posting and looking at my own blog, it’s about friendships and connecting with other bloggers.
Sometimes we write a great post and it gets lost in the shuffle simply because we wanted to get new content up the very next day. In the meantime, our home page post is mediocre and the great posts are hidden from the first impressions we hope to make. So, let’s stop doing that and get the most from our posts!
1. Leave it up. Don’t be scared to leave a great post up for a few days. Give people a chance to see it, read it, and share it. We short change ourselves and our readers when we post too much.
2. Give people a way to share it. Make sure that you have working share buttons somewhere at the end of the post. You can easily install share buttons from a number of different sites for free. Make sure the buttons are visible and specific to that post. Sometimes I see share buttons on a home page but not in the post body. I’d rather share a specific post and direct people to what I read, rather than a generic link to the whole blog. But, before people share it, they have to read it, right? So…
3. Give people a way to read it. Seems simple enough, right? But, not everyone will come to your blog everyday to read your fabulousness. Shocking, I know. You have to make it easier than that. Make sure your readers have a way to stay up-to-date with your content outside of a blog visit. Set up RSS feeds and give readers the option to subscribe by email.
4. Leave the house. How do you expect to meet people if you stay at home all the time? If you stay in cleaning up, rearranging furniture, and decorating you’re never going to meet anyone! The same applies to your blog. Quit fussing with your layout and reading your own posts over and over. Get out! Meet people. Read other blogs, leave comments, and share their great posts on social networking sites. Blog karma is real. Share the love, get the love!
5. Get your social network on! Give people other ways to find you outside of your blog. Create a Facebook page, and Twitter account. Get out there and don’t be scared to talk to people. I’m trying to learn more about using Google+ and Pinterest to drive traffic to my blog. Once you have a presence elsewhere, you can easily direct others to your blog with a link back to your fabulous post. Be sure to add those social network buttons to your blog, too!
6. Go green! So after reading this, perhaps you’re kicking yourself for short changing a recent post that didn’t get much traffic? You thought it was fabulous, but you heard crickets. No one even knows about it. So? Recycle it! Re-post it, recirculate it.Who cares if it’s old. If it’s good, people will want to read it. You can even go in and edit the publish date of your post to show today’s date. That way it appears to be fresh content and know one even knows it’s recycled.
7. Submit Your Writing! A great post deserves to be read! A lot of sites that allow guest bloggers want original content, and that’s great. But, there are so many sites out there that will feature your already written fabulous post. The SITS Girls feature blog tips from the community several times a week. BlogHer will feature your post or even syndicated it! Find some sites that you think you’d like to read, and reach out to them. You never know when they’ll be looking for a featured blogger.
8. Pinterest Perfect! Be sure to include an image that can pinned. If you don’t have an actual picture you can easily create a post title image with any free photo editing software. You can add the Pin It button right under the image by adding this code. It makes a big difference in the appearance of the post and allows people to easily pin your post to their pin boards!
9. Participate in a linky. This is a great way to get your post in front of new eyes. Find a link up that’s right for you and stay away from the “follow back” style link ups. Be sure to mind your manners and make time to visit other bloggers on the link grid.
10. Promote it. Share a link to your post with your social media following. Instead of simply sending out an SOS that you wrote a “new post”, engage your readers with a question or line to spark their interest along with your link. For example, I might promote this post by tweeting “How many of you have done #6? You should!”, along with a short link to this post.
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