I’ve been sharing some of what I’m learning about this whole trying-to-make-money-blogging thing. I’m no expert, and still consider myself fairly new too this, but I am leaning a little.
You might want to check out the previous posts in this series. In part 1, you’ll find a list of where to find sponsors, and in part 2 you’ll find some samples of email drafts you can use to actually approach the brands you found. Feel free to copy and paste.
Now, for part 3. My personal favorite-Rejection.
I’m not being sarcastic when I tell you it’s my favorite. It really is, and I’ll tell you why.
Here’s my list of why rejection is good for you.
1. Rejection keeps you grounded.
It reminds me I still have a lot to learn. I may have some basic knowledge, but sometimes it’s just enough to get rejected. And that’s OK. I’ll get there. I’d rather be humble and know I’m new and inexperienced, than have a big giant bloggy head! If you think you’re entitled, that’s a sure fire way to end up disappointed!
2. Every rejection is a learning experience.
Even if the answer may be “no”, I still got something out of approaching that brand. I had to draft the email, revise it, and send it. I had to overcome my fear and believe that I am worth sponsoring. Before I ever get the response, I have the experience of asking. That’s way more than I had last year!
3. If you’ve been rejected, at least you got a reply!
Many times I approach a brand only to hear crickets. I’m positive that many of my emails have been deleted or thrown into the spam folders of social media departments everywhere. I know this because I have gone without any response at all from many brands. But, when someone rejects me, they have taken the time to read my email, and respond. Who knows? Maybe they even peeked at my blog to see if it’s a good fit.
Rejections are usually coupled with a valid reason why they cannot work with you, and sometimes, it has nothing to do with you or your blog. It could be that they have already exceeded their budget for the year or season. Perhaps they only work with bloggers that have a certain Alexa Rank, and you’re not quite there yet. Rejections are responses! Follow up in the future. Take notes!
Call me crazy, but I have a file in my email for rejections. I’m going to go back and try again next time.
4. Rejection forces you to revisit and revise!
Maybe your pitch needs to be perfected. Perhaps you should include more information? Maybe it’s too wordy and you need to cut it short? If you’re getting rejection after rejection, there’s probably a good reason why. Try to figure that out before you send your next email. Have a friend proofread your pitch. Sometimes a second pair of eyes can help! I’m happy to do this if you need a pair of fresh eyes.
5. Rejection reduces fear!
Don’t believe me? Try it!
One thing I’ve learned so far? That company you think would never want to work with you actually would! Hitting send is harder than actually being told “no”. It’s not the answer that I’m afraid of, it’s the pitch. Every time I approach a brand, even if they tell me no, my confidence is built. I did it! I believed in myself enough to pitch my blog or my idea. If they don’t like it, that’s OK. Someone will.
Don’t be scared of rejection. It’s good for you!
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Love ya’ll! I really do.