Now that you were able to find some companies to approach, let’s get started.
First, I must tell you. I have no idea if these are the best tips for approaching a brand. In fact, I’m certain they are not. I can only share my experiences with you, and by using the tips I’m about to share with you, I have been able to begin relationships with blog sponsors. And yes, I was rejected many times in the process, and I will tell you all about that, too.
But, first, today I want to tell you how to get a positive response from potential advertisers.
Drafting an email. What do you have to offer a brand? It’s not just about traffic and numbers either. What are your assets? Here are some ideas.
*Are you offering ad space? What size ad and placement? How long will the ad run?
* Are you willing to write posts that feature their products or links? How many?
* Will you incorporate other social media outlets? How often are you willing to link to them through a tweet or post on Facebook?
Selling your strengths.
What can you do to separate yourself from the other emails this company may be receiving. My best advice.
1. Be yourself
2. Be professional
3. Be clear
Keep it simple and straightforward. A lengthy email is a great way to get deleted.
Avoid sounding liking a salesman. That’s a turn off. Remember, that first point above? Be yourself. You know what types of email you consider spam. Don’t sound like those.
Here are some excerpts from actual emails I have used to reach out to advertisers.
Brief Intro-simple and sweet
Hello, My name is (___________). I’m a mother of two and blogger at www.themommymess.com, and I’d like to invite (__________________) to participate in an upcoming blog event.
Your Assets-What do you have to offer an advertiser?
I will be hosting a back-to-school blog party, and I’m hoping to give moms and bloggers a chance to share anything and everything relating to this busy time of year! I’m offering FREE ad space to relevant, family-friendly brands that have unique products they want to share. I’d love to spotlight (_________________) during the event.
Clear Goal-What do you want from the advertiser?
In exchange for the ad space, I am asking that one event participant be awarded a gift card to be used towards a back-to-school purchase from (__________). You will NOT need to send me any samples for review, as I will only be spotlighting the products as a giveaway prize. Shipping will be at the advertisers expense. If you have any questions, please feel free to reply to this email. I’m happy to answer them for you! A full media kit is available upon request.
Notice a couple of things.
1. I didn’t overload the advertiser with numbers, page ranks, and all that jazz. I don’t really feel like my numbers are my strengths. I’m a new blog and I’m sure other blogs look more appealing in terms of stats. I do have a media kit that I have prepared to provide these sorts of things upon request, but haven’t actually sent it to anyone yet.
2. I took the guess work out of their decision. I spent time on their site, familiarized myself with their products and actually gave a suggestion of something that I felt was a good fit. It’s a lot easier for people to say yes, if they know what you want.
As your needs and assets change, so will your pitch. In these email examples I am seeking participation for the back-to-school event I recently had on the blog in exchange for free ad space for one month. It’s clear what I want, and clear what they get.
Once you use an email that brings success be sure to save it! You can always go in and cut and paste a few details to fit your advertising request or time of year.