#1 Replace “I” with “you”
It’s important to remember that blogging is like talking to a friend. Yes, we share our own stories, experiences, and opinions, but nobody likes the friend that is all *I* did this, and *I* think that, and *me*, *me*, *me*…
Try to avoid writing in first person all the time. Before you hit publish proofread your post to see if you could switch the point of view to engage your reader more. You would be surprised how much this changes the feel of your post. It takes a personal journal entry type post and turns the same topic into an open conversation with a friend.
#2 Ask a question
This is a great way to begin or end your posts. Asking a question at the beginning of a post immediately engages your readers and encourages them to think about your topic. Once your readers have thought about the answer to your question, they will naturally want to keep reading.
Raising a question for debate at the end of your post is an excellent way to invite comments. It’s also a great way to initiate a conversation between your blog community. Ask readers to read and reply to other comments.
#3 Add images
Everyone likes to look at pretty stuff. You don’t have to be a photographer to add images to your posts. Simply adding a quick Instagram photo or relevant stock image will give your post a little eye candy. Be careful not to overdo the cheesy stock images. Free stock images are a great tool, but too much of a good thing is always bad.
If you don’t have a picture of something you want. Take one! For example, I wanted to add a photo to this post, but I didn’t have one that worked. So, I wrote something relevant to the post on a whiteboard and snapped a quick pic with my phone. Done.
Snapping your own pic is a simple solution that gives you an original image that you own. Doing this also helps avoid pesky image crediting.
#4 Watch your word count.
Keep it simple, and stick to the point. Maybe a long post can be shortened into two or three separate posts? Perhaps you could make a certain topic into a series of posts? It’s always best to leave your readers wanting more, rather than have them wishing it would end. It’s hard to get around and visit blogs. Making sure your posts are easy to read will invite return visitors.
#5 Easy on the Eyes.
For the love of God, hit ENTER.
If I see a post that has no breaks in the writing, I immediately feel overwhelmed.
Even if the post isn’t long, I think it will be.
Take a breathe when you’re writing and give your readers one, too!
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