Are you overwhelmed with the amount of social media options out there?
It’s like a bad night at Golden Coral. Which of course, I hate because I hate buffets, and then I realized that’s why I was so sick last night. I ate too much social media.
As an aspiring writer and blogger, building my blog community is important to me. I want to meet new people, connect, and generally be “out there” in the social media spotlight.
There’s just one problem. So does every other Jane Blogger from Kalamazoo to Timbuktu, and tons of companies know it. They prey on our need to be recognized and discovered, as we are sucked into the vortex of yet another social media website.
When do we draw the line?
How much is too much?
How do we set ourselves apart from being another number in the buffet line?
I think the answer is simple. It’s quality not quantity.
It’s not about the number of subscribers or followers you have. It’s about the connections you make with your readers. This is all starting to sound very Jerry-Maguire-mission-statement-ish, and that’s not what my intention was, but I’ve had a beer, and perhaps I need to go to bed?. Come to think of it. So did Jerry Maguire, but…
With a recent move to WordPress and new blog URL, I’m eager to build my blog. I made the infamous move of changing the URL of my RSS feed, before realizing I would lose all of my subscribers. I’m impulsive. I can’t help it. I just wanted the feed URL to match the new blog name, started clicking and not reading those huge warnings, and before I knew it I was screaming NOOOOOOO!
In a panicked and impulsive blog haze, I began signing up for every social media platform out there in the hopes of connecting with readers that once were. Perhaps you’ve gotten a few of those invitation emails from me. I’m really sorry about.
Last night, I realized that’s dumb.
I was losing sight of the focus I had when I came to my new home. I just want to write, and hopefully someone will like it.
Blog communities are wonderful, but we don’t need to join 400 of them! Note to self. Find a few that fit your niche and spend your time in them wisely.
If we join every social media platform out there only giving a “half-assed” approach because we’ve spread ourselves too thin, then we’re selling ourselves short of the connections we could have made had we not been obsessing about numbers.
We need to stop doing that.
Once you find a few sites that work for you, actually get to know people. Visit other bloggers frequently. Be sure to leave comments and feedback. Then, guess what? When they come over to your blog they will read your most recent post and like it, because you stopped worrying about numbers and put some of that energy into actually writing.
If your content is worth reading, people will come back. Social media can help us make an initial connection, but readers aren’t going to stay readers just because you liked their Facebook page.
Don’t get me wrong. Social Media and blogging have enabled me to make some real friendships! It has given me the opportunity to meet people that I have tons in common with, and would not have otherwise been able to meet.
I value the relationships I’ve made through blogging, but I want to continue to value the new relationships, too. I want readers that actually read my blog. I want the community I build to “get me”. I want people to like my writing. I shudder at the thought that you hate it, but that’s ok. You will find another blogger. I promise. I don’t want “hit and run” traffic. I want you to come back. Even more, I want you to want to come back.
So I’ve deleted my account on a few social sites that I hastily set up before realizing that was not the way I wanted to go. It felt good, too.
I feel I am suffering from *stickittothemaniosis. Maybe it’s the beer?
I think I should stop talking now.
Did you read this far? I can’t believe it.
What do you hate about the social media buffet?
I know there’s gotta be something.
*If you do not know what stickitothemaniosis is, you must rent School of Rock with Jack Black. Now.